說(shuō)到CRM系統(tǒng)，我相信很多企業(yè)都很熟悉，尤其是那些處于初創(chuàng)階段的企業(yè)。由于固定客戶(hù)不多，企業(yè)進(jìn)入行業(yè)領(lǐng)域、在行業(yè)市場(chǎng)上實(shí)現(xiàn)跨越將特別困難。面對(duì)這些問(wèn)題，最好的辦法就是使用CRM系統(tǒng)。但對(duì)于大多數(shù)企業(yè)來(lái)說(shuō)，使用CRM系統(tǒng)并不困難，但更好地使用CRM系統(tǒng)則更加困難。

When it comes to CRM system, I believe many enterprises are familiar with it, especially those in the start-up stage. Due to the small number of fixed customers, it will be particularly difficult for enterprises to enter the industry and achieve leapfrogging in the industry market. Facing these problems, the best way is to use CRM system. But for most enterprises, it is not difficult to use CRM system, but it is more difficult to use CRM system better.

所謂CRM系統(tǒng)實(shí)際上是指客戶(hù)關(guān)系管理，即企業(yè)用來(lái)跟蹤客戶(hù)、發(fā)現(xiàn)潛在客戶(hù)的客戶(hù)管理系統(tǒng)。通過(guò)該CRM系統(tǒng)，企業(yè)可以更好地管理客戶(hù)和銷(xiāo)售，幫助企業(yè)銷(xiāo)售團(tuán)隊(duì)提高協(xié)調(diào)能力，為企業(yè)銷(xiāo)售團(tuán)隊(duì)帶來(lái)更高的銷(xiāo)售額，方便銷(xiāo)售人員與客戶(hù)溝通。

The so-called CRM system actually refers to customer relationship management, that is, the customer management system used by enterprises to track customers and find potential customers. Through the CRM system, the enterprise can better manage customers and sales, help the enterprise sales team improve the coordination ability, bring higher sales for the enterprise sales team, and facilitate the communication between salesperson and customers.

現(xiàn)在很多企業(yè)都面臨著同樣的問(wèn)題，比如推廣改造成本相對(duì)較高、沒(méi)有詢(xún)價(jià)、沒(méi)有訂單、內(nèi)外部防范不足、無(wú)法把握市場(chǎng)預(yù)測(cè)趨勢(shì)等。為了解決企業(yè)面臨的這些問(wèn)題，我們需要使用CRM系統(tǒng)，因?yàn)镃RM系統(tǒng)可以提供全方位的網(wǎng)站數(shù)據(jù)監(jiān)控，不僅可以直接獲得網(wǎng)站關(guān)鍵詞排名，還可以作為營(yíng)銷(xiāo)優(yōu)化的有利數(shù)據(jù)，從而利用真實(shí)數(shù)據(jù)作為預(yù)測(cè)產(chǎn)品趨勢(shì)的參考。這將有助于企業(yè)提高對(duì)市場(chǎng)預(yù)測(cè)趨勢(shì)的把握能力。

Now many enterprises are facing the same problems, such as relatively high promotion and transformation costs, no inquiry, no orders, insufficient internal and external prevention, unable to grasp the market forecast trend and so on. In order to solve these problems faced by enterprises, we need to use CRM system, because CRM system can provide all-round website data monitoring, which can not only directly obtain website keyword ranking, but also serve as favorable data for marketing optimization, so as to use real data as a reference for predicting product trend. This will help enterprises improve their ability to grasp the market forecast trend.

CRM系統(tǒng)可以保證企業(yè)網(wǎng)站通過(guò)關(guān)鍵字、視頻等方式獲得大量流量。這次促銷(xiāo)的成本遠(yuǎn)低于廣告招標(biāo)的成本。使用這種多渠道智能營(yíng)銷(xiāo)也可以為企業(yè)帶來(lái)最大的價(jià)值，增加企業(yè)的投資回報(bào)。

CRM system can ensure that enterprise websites can obtain a large amount of traffic through keywords, videos and other means. The cost of this promotion is much lower than that of advertising bidding. Using this multi-channel intelligent marketing can also bring the greatest value to the enterprise and increase the return on investment of the enterprise.

大多數(shù)企業(yè)在日常管理過(guò)程中都會(huì)遇到客戶(hù)管理問(wèn)題。如果客戶(hù)關(guān)系管理不好，他們將失去一些潛在的商業(yè)機(jī)會(huì)和企業(yè)的巨大競(jìng)爭(zhēng)機(jī)會(huì)。CRM系統(tǒng)的使用可以幫助企業(yè)留住一些來(lái)自展會(huì)或在線推廣的優(yōu)質(zhì)客戶(hù)。這些客戶(hù)可以牢牢掌握在企業(yè)手中，而不是過(guò)去的銷(xiāo)售人員手中。這樣，在控制客戶(hù)方面就不會(huì)有重大問(wèn)題。至少，銷(xiāo)售人員的辭職不會(huì)給企業(yè)帶來(lái)太大損失。

Most enterprises will encounter customer management problems in the process of daily management. If the customer relationship management is not good, they will lose some potential business opportunities and huge competitive opportunities. The use of CRM system can help enterprises retain some high-quality customers from exhibitions or online promotion. These customers can be firmly in the hands of the enterprise, rather than the sales staff in the past. In this way, there will be no major problems in controlling customers. At least, the resignation of sales staff will not bring too much loss to the enterprise.

雖然許多企業(yè)已經(jīng)意識(shí)到客戶(hù)關(guān)系管理的重要性，但對(duì)于大多數(shù)企業(yè)來(lái)說(shuō)，很好地使用CRM系統(tǒng)并不容易。我們需要從多方面更好地發(fā)揮這一體系的作用，為企業(yè)帶來(lái)更多的價(jià)值和效益。

Although many enterprises have realized the importance of customer relationship management, it is not easy for most enterprises to use CRM system well. We need to better play the role of this system from many aspects to bring more value and benefits to enterprises.